salesforce person accounts vs standard accounts

Worked on Unit testing for the customizations and developments done during the project.Research new and innovative technology and techniques to improve the automation of marketing process.Created Account, Data Extensions, Users, Roles under Administration Settings.Participated in daily scrum meeting with vendor, marketing and internal staff.Worked on Lead creating process in Salesforce from landing pages.Worked on AMP scripts while creating the Email templates.

Worked on tracking to track the email clicks.

Worked on Automation studios and also created related Activities.Created custom Landing pages and Approval pages.Support the Email Marketing Manager in the development of new business requirements.Configure salesforce and marketing cloud integration user along with configuration in salesforce.Integrated with Salesforce by using Marketing cloud connector (V5).Worked on Content builder to creating content templates.Setup and Implemented Salesforce marketing cloud 2.0 org.Upgraded from Exact target 1.0 to Salesforce Marketing 2.0.Work with Asset Management marketing team, internal staff and production team to plan and execute development cycle.Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.Coordinated with the business to understand the business and structure and resolve the issues.Salesforce Marketing/ Sales Cloud Administrator

Salesforce person accounts vs standard accounts